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Posts tagged ‘publishing’

Tarot of Delphi’s Successful Kickstarter Campaign

Crowd-funding can be a great way to finance a project–if you know how to do it right.  Janet Hinkel did her research. She put in the necessary effort, stayed organized, and is about to see her dream project completed. She raised nearly $12,000 in a thirty day campaign on Kickstarter to finance the publishing of her own curated Tarot deck which she calls the Tarot of Delphi.


profile winter 2014


She did it by taking a serious approach, she made up spreadsheets to help her organize information and she mapped out a strategy. She joined groups on Facebook where she thought she might gain supporters, and asked up front if it would be okay to promote her project in each group. She spent 9 months preparing to launch her campaign. She chose the 30 day campaign because her research indicated the shorter 30 day option resulted in more successful campaign outcomes.

In addition, she offered very appealing rewards at each level of support and a range of support levels. Check out her campaign here:

Kickstarter campaign

The cards themselves are exquisitely designed. Her idea came after exploring a number of ideas for online businesses, and then experimenting with Tarot and looking at Victorian art. She did not find any Tarot decks that were quite like what she had in mind.

She had been working with Tarot since 1997. She was raised in the New Thought tradition and found the Tarot to be an effective way to maintain some of the contemplation practices she had learned growing up.

Delphi-19_Sun            Delphi-Back-DS    Proofs1-set_cards


Hinkel has had a lot of help and support from her husband, Quinn Caya. She set up a DBA as Aello Publishing. The cards are due to be published in June 2014 but for those who pre-0rder the shipping is free until June 1

Tarot of Delphi web site

In addition to the Facebook groups she joined, she had spent months following blogs on related topics, reading them thoroughly so she would understand their focus, and she tracked how much traffic they received. She was tracking them on her spreadsheets, she had them categorized by theme, her aim was to gain a huge amount of traffic for her campaign by doing guest posts or having these bloggers write about her project.

She also wrote her own blog, using material she had been compiling for a book to go with the deck. She had share buttons for Facebook, Twitter and her Kickstarter page to make it as easy as possible for readers to share. She also put the share page in all her e-mails. She sent out e-mails to friends and family some of whom she expected to support the project, and others whom she wanted to know about it, though her expectation of support from them was not as high.

Facebook resulted in a very high number of sales conversions. She spent between ten and thirteen hours per day promoting her campaign across all the strategies she had chosen, including on Facebook, during the 30 day launch from November 12 to December 12, 2013. “People put the campaign up and just think people will find it,” she said. That is why many campaigns do not reach their goals. All of her preparation and dedication is finally paying off, however.

She also had spreadsheets for media contacts, freelance writers, and online forums and magazines on related topics. “You build a fan base, and Kickstarter helped me get feedback from many of these groups on our design. People feel they have an ownership stake in your project,” Hinkel said. Throughout the campaign she kept updating her backers and encouraging them to share.

The meanings for the cards are based in traditional Tarot interpretations of the Rider-Waite-Smith decks and there are the typical 78 cards found in such decks. When we spoke she was just getting the proofs from the printer and was giving them feedback to improve the quality of the final product. For the public launch of the deck in June she is also purchasing vintage and antique fabric and materials to make Tarot bags to hold the deck. The Tarot bags she had made for the Kickstarter campaign were completely sold out.

And for readers of this blog, Janet has a special offer! If you enter FreedomPowerJoy at checkout she will give you 10% off of your order through the month of June!

Have you or anyone you know thought about obtaining crowd-funding for a project? Share this article!



A Fork in the Road

Mark and baby2

In 2005 Mark Pogodzinski had several published short stories under his belt, so he was able to land an agent who helped him find a book publisher. But when they sent the copy of his book back, he found they had changed the ending, and he did not like it. He chose not to sign the contract.

A few years later, after researching the technologies and other aspects of the publishing business, he opened his own company, No Frills Buffalo/Amelia Press. That was in 2011 and since then, he has published thirty books. They have moved well over 10,000 copies.

Not Just a Business, A Way of Life

For Mark, this business grew out of principles and beliefs in what matters. He believes in Community over Corporations. “Everyone should have a chance to be published,” he says, “we’re going to work with you to produce the best book possible.”

To that end, he works with independent contractors to develop the design, cover, publicity, book trailers and everything your book needs to find its market. If you have a book written, he will produce proofs for you to see how your book would look in print, and if you like it you can buy it, if not, it costs you nothing.

He brought his son, who is five months old, with him to our meeting.

Mark and baby

His wife is an amateur photographer who can produce photos if you need them for your book, but essentially, Mark runs the business himself. As far as the books’ production, they are an on-demand press, so everything is on a thumb drive and you produce only as many, and pay for only as many, books as you need. This is far different than the “vanity presses” of the old days, where you had to buy 3500 to 5000 books and then hope you could sell them.

They sell through local independent book stores, as well as larger chains and online retailers, such as Amazon. They work with authors from anywhere and sell all over the world.

If you were to write a book, what would it be about? Post your comments below!


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